Some food stories are worth telling. This is one of them.
Tucked away in Kingsley Shopping Village, there’s a deli that has become a genuine fixture in the local area. Passione Deli was opened 15 years ago by Noah’s uncle, built on a simple promise: bring proper coffee and great conti rolls to the neighbourhood, made the right way, every single day.
Fifteen years on, that promise hasn’t changed. What has grown is the community around it. Regulars who started coming in back then are still walking through the door today, and they’ve brought a new generation of customers with them. That’s not something you can manufacture. It’s built one good roll, one good coffee, one good interaction at a time.
We’re proud to say Barbaro Smallgoods has a place in that story.
A Conti Roll Worth Queuing For
If you know Perth, you know the conti roll. A crusty Italian roll loaded with quality smallgoods, simple in concept, unforgettable when it’s done properly. Passione has built a loyal following around theirs, and it shows. Their conti rolls sell out every single day.
That’s the kind of demand most businesses chase for years and never quite reach. Passione earned it the old-fashioned way, with consistency, quality and a deli that genuinely cares about what goes over the counter.
Where Barbaro Comes In
For a roll like that to keep selling out, every component has to hold its weight, and that includes what’s inside it.
Barbaro Smallgoods has been producing traditional Italian smallgoods in Perth since 1987, and our product is part of what goes into Passione’s conti rolls each day. We sat down with Noah recently to talk through what’s working for them, and it didn’t take long for the conversation to land on our new Felino. He didn’t hold back either, calling it the best in Australia. His customers seem to back him up, with the feedback on both the Felino and our ham consistently coming back positive.
Knowing a deli with this kind of reputation and this kind of daily volume chooses to put our product inside their signature item is not something we take lightly. It’s the clearest form of trust a stockist can show.
Two Family-Run Businesses, One Standard
What makes a partnership like this feel right is the shared values sitting underneath it. Passione is family-run, just like we are. Both businesses have been built slowly, by people who care more about doing things properly than doing them quickly or cheaply.
In an industry that often rewards shortcuts, finding a partner who holds the same line you do is genuinely valuable. We’ve enjoyed supplying Passione for years, and watching their conti rolls keep selling out, day after day, feels like a shared win.
Thank You, Passione
To Noah and the whole team at Passione Deli, thank you for 15 years of doing it right in Kingsley, and for trusting our smallgoods to be part of what makes your conti rolls so good.
If you’re in the Kingsley area, drop into Passione Deli and grab one for yourself. You’ll find Barbaro Smallgoods inside.
Want to find Barbaro Smallgoods near you? Visit our stockist page to find a store in your area, or ask your local deli if they’re stocking our range.